Why Analytics?

Hotcake in our market, sure next few years…, Industry has been measuring the real data by user experience(s) and interests.  Analytics feature helps to improve business and providing rich experiences to end users.

Analytics concepts have been taken by Audit management. Example: Take any large banking application mainly for payments and forex system, in that system all internal and external user(s) actions are stored in Audit table/ audit logs.[ During the Mainframe era]. So business/support team has been track all the user activity. [Who, When, how ]. So this approach has initially helped to business /support team. if any payment got rejected or Hold we can check at the database audit level.

then we’d added new features called “History” added on User UI level. As a user able see all the activities on UI level [On WebApp era] and one more table added to DB level called history table. This information passed to frontend then reports also generated and share to end user to a different delivery channel. [ email, pdf, 3d-barcode and more]

Well, we are now in digital era, all our activity has been tracked on the backend based on user actions. example, if anyone, open web app/mobile apps, everything tracked. Yes, All the User action/information stored on local cookies/database transferring a structured manner and communicate as a rest services via API calls, like a JSON format. if you have cleared browser history on your web page but still services will pick up all your actions later. So… be careful we are all trapped by analytics feature.
May I know the business benefits?
In our digital market,  30% to 50% user based application moved to Mobile/iPad/Tablet,  So All the end user application should be supporting to digital and integrated with Analytics tool, which helps to improve the sales, promotions,marketing ,customer interactions and experiences.
Ex: Example take a any website or Mobile App(s) which contains Images/Video/Audio/Search, other contents,As user how many time opened Page,Read,Viewed,Liked,Watched,Listened,shared and commended all actions are stored in the database. those actions are generated in numbers and displayed in user’s dashboard.

On REST-ful endpoint
Authorization: Bearer {oauth2-token}

GET https://www.qorigin.com/analytics/s3/data
  & URL_Clicked=www.qorigin.com/blog
  & Video_Name=No
  & Click_items =Page_name &read_items=Yes
Analytics reports.

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